Matte Texture Clay
Your new favorite hair product. The easy-to-apply lightweight matte formula helps keep and build volume in all hair types while creating separation and texture. Add body into curly or wavy hair types or weightless separation in smooth looks while reducing the oily appearance of the hair. Our signature Vanilla Bourbon fragrance highlights the quality of this product and your style. Our Procapil-infused formula helps strengthen & thicken hair, while helping prevent hair loss. Hold Factor: 7 / Shine Factor: Dull

What does it smell like?

We performed the ultimate smell test across the country.

As guys, we typically care more about the impression our personal scent leaves on other people.

So, we sent out product to a bunch of strangers, and had them film their honest reactions to their initial impressions of the hair products and cologne fragrances. Here's what they thought.


Work a small amount of product into hands. apply to hair to provide separation and a strong hold. Excellent for straight, wavy and curly hair. Apply to towel-dried or dry hair for different effects. For extra volume, apply to hair wet or damp hair and blow-dry.

Key Features

There's a reason this is our top-selling product. Any self-respecting matte texture clay should provide the following:

Smell Amazing

98 out of 100 women chose this specific fragrance as what they’d want their future husband to smell like (we actually tested this).

Lightweight, Durable

Don’t want shine? This is the product for you. Our matte clay has a legendary natural dry finish to keep hair looking clean and never greasy.

All-Day Maximum Hold

Keep a surprisingly high amount of hold without weighing your hair down. It's even possible to use a single application of Atlas Matte Texture Clay for multiple days.

Product Comparison

High Shine Pomade Semi-Matte Putty Matte Texture Clay Matte Wax
Pomade Putty Clay Wax
Hold: 5 (Low) 6 (Medium) 7 (Medium) 10 (High)
Shine: Very High Medium None High (Natural)
Movability:   Very Medium Medium Low
Fragrance:   Black Edition Black Edition White Edition White Edition
Volume: 70ml (2.37 fl oz)
70ml (2.37 fl oz)
70ml (2.37 fl oz)
70ml (2.37 fl oz)
TSA Carry-On:

Protect against hair loss with this weightless, easy-to-apply product.

Although this is intended to be a styling product, our Matte Texture Clay includes Procapil: a competitor to Rogain. Thicken and strenghten your hail follicles to provide a natural thickening effect, and use regularly to slow the hair loss process.

- Perfect for all hair types including thin and fine hair.

-  Can be applied to damp or dry hair for varying results and styles.

-  Thickens and conditions hair with every use. Lightweight matte clay.

- Whipped for simple application and wonderful feel.

-  Add volume by applying to damp hair and blow drying.

- Lasts a long time, only a small amount needed.

-  Travel sized for TSA-approved international carry-on

Our hair products share the exact same fragrances as our cologne. Here's why:

You're worth a million bucks, so we literally put high-end cologne fragrances in our hair products. We're honestly pretty sure we spend more on fragrance than any other hair product on the market. The benefit of that being is that you no longer have to worry about mixing your scents for what you're putting in your hair, and what you're putting on your body. Be careful, results may be more positive than you're prepared to handle.

This Matte Texture Clay uses our "White Edition" fragrance, which you can also buy as cologne here: Click Here

What the world things about our Matte Texture Clay:


I have thinning hair, and I have a hard time finding products that give me the look and the volume that I want. I've tried different shampoos, and all sorts of different pastes, pomades, clays, etc. The Atlas Matte Texture Clay has been my favorite by far! Some products have given me "good days" and "bad days" ... but every day with this one was a good one!
Justin S. Franklin



This product has been a game changer for my hair. As a guy with “finer” hair it’s hard for me to find products light enough to not weigh my hair down. This product is very lightweight, has great hold and makes my hair look thicker. Even better, my wife and I agree it is the best smelling product I’ve used.
Chris G.



Hard to get, expensive but its the best product on the market.
I would pay $100 for it.
Larry B. Jones



I have really liked the quality of this styling cream. It holds all day long and the smell is really nice; not overpowering, but clean. I really like the feel of the texture after applied to my hair as well. I will definitely continue to use this product.



Great hold and shapeability. I really like the matte finish and the non-greasy feel. Far superior to many other similar products I’ve tried. I have short hair and a little goes a long way, so the can lasts a long time. It also doesn’t dry out and get hard like many other products I’ve used. It does have a scent but isn’t overpowering or salon-like and doesn’t fight with your cologne.
Emily Tate


Let's make it official.

Pick yours up today. Afraid you won't like it? Send it back, and we'll make it right.